Our Story

The Journey from Berber Expert to Founder of Book Experts. Ahmed Murad, a proud Berber hailing from Iraq, has journeyed far from his roots to establish himself as a renowned expert in the field of barbering. Known for his exceptional skills and dedication to his craft, Ahmed has become a trusted name in the industry, earning the title of "the expert" among his peers and clients alike.Born in Iraq, Ahmed's path led him to the United Kingdom at the age of 14. Despite facing the challenges of adapting to a new country and culture, he persevered and excelled in his studies, mastering the English language along the way. With a strong determination to succeed, Ahmed decided to pursue a career in barbering, drawn to the artistry and precision that the profession demanded.As Ahmed honed his skills and built a loyal clientele, he realized the limitations of traditional means of reaching and retaining customers. The turning point came in 2020, during the lockdown period, when inspiration struck him like a bolt of lightning. Recognizing the need for a platform that could showcase his work, services, availability, and location in a convenient and efficient manner, Ahmed conceived the idea for Book Experts.Book Experts is more than just a website; it is a revolutionary platform designed to connect skilled professionals with clients seeking top-notch services. From barbers and hairdressers to beauty experts and massage therapists, Book Experts offers a comprehensive solution for showcasing services, prices, availability, loyalty programs, and more. With a user-friendly booking system that allows customers to schedule appointments with ease, Book Experts streamlines the process of finding and booking expert services.Ahmed's vision for Book Experts extends beyond his own success; he aims to empower professionals in various fields to reach a wider audience, enhance their visibility, and grow their businesses. By creating a digital space where expertise meets convenience, Ahmed is revolutionizing the way service providers and clients connect and interact.As Ahmed Murad continues to innovate and elevate the standards of excellence in the industry, his journey from a talented Berber barber to the founder of Book Experts serves as a testament to his passion, dedication, and entrepreneurial spirit. With a commitment to quality, professionalism, and customer satisfaction, Ahmed is shaping the future of the service industry one booking at a time..